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kkellymsu's review against another edition
3.0
I would have loved this book much more had I read it before I'd attended several conferences on the subject. For me, there wasn't too much new, but the resources that the book comes with care great. It would be very helpful for someone just starting down the content marketing path.
georginabrooke's review against another edition
5.0
Like Kristina Halvorson's book 'Content Strategy for the Web, 'The Content Strategy Toolkit' is both incredibly useful at the same time as being really irritatingly written.
As a cheap way of imparting a lot of knowledge and practical guides that can be repurposed, this book is great, and there's lots of templates and practical examples I'll use to make me better at what I do. It's incredibly good value - essentially Brain Traffic distilling their business and document templates into one - very reasonably priced - book.
On the other hand it is a very irritating read, it's full of cutesy nods to the reader and faux enthusiasm that sets my teeth on edge and just seems quite inelegant compared to Sarah Richards/Winters much more paired back 'Content Design' - which infuses all of her laconic cool into meeting the user need (and getting rid of everything else) in its own editorial.
As a cheap way of imparting a lot of knowledge and practical guides that can be repurposed, this book is great, and there's lots of templates and practical examples I'll use to make me better at what I do. It's incredibly good value - essentially Brain Traffic distilling their business and document templates into one - very reasonably priced - book.
On the other hand it is a very irritating read, it's full of cutesy nods to the reader and faux enthusiasm that sets my teeth on edge and just seems quite inelegant compared to Sarah Richards/Winters much more paired back 'Content Design' - which infuses all of her laconic cool into meeting the user need (and getting rid of everything else) in its own editorial.
afox98's review against another edition
5.0
Outstanding handbook to creating a content strategy and its components. This book helped me tremendously for my content strategy kickoff and continues to help me as we further define the strategy and build a pilot project around that strategy. The templates included online with the book have been invaluable & will continue to help in the coming months. Worth every penny many times over!
thewritemason's review against another edition
5.0
Useful guide of tools to use for content strategists. Details, reasoning, and advice provides instruction to meaningfully apply tools. Templates are conveniently accessed digitally so readers can hit the ground running.
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