Reviews

Spin & Sell: How Political Ads Shaped the 2004 Elections by Glenda M. Gloria

qwertyatty's review

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5.0

Very insightful. If any Filipino reads this now, there's not much of a difference in the scenery from 2004 when it comes to election campaigns.

The book is also a must-read for aspirants to national posts, as it shows the differences in strategy for national and local bets, as well as the importance and impact of surveys.

Officials of the Commission on Elections should take notice, too, as it offers suggestions on how to improve the monitoring of campaign expenditures and TV/radio ads airtime.
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