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hanlasse's review against another edition
4.0
A really good book that goes through everything you need to know about growth hacking.
a) what it is b) how to set up teams c) the process of growth hacking (with examples). If you work with a product, e-commerce or website and want to increase traffic and cro, you should absolutely read this.
If I'm being super picky, the only thing that I didn't like is the way the writing is set up. The paragraphs are very long and the big chunk of text can make the book a tad un-motivating to read sometimes.
a) what it is b) how to set up teams c) the process of growth hacking (with examples). If you work with a product, e-commerce or website and want to increase traffic and cro, you should absolutely read this.
If I'm being super picky, the only thing that I didn't like is the way the writing is set up. The paragraphs are very long and the big chunk of text can make the book a tad un-motivating to read sometimes.
rick2's review against another edition
4.0
One of the better versions of this book. Growth Hacking was a super trendy term a few years back, and still sort of became a catchall for random nonsense that companies do to grow. Blitzscaling probably being the penultimate version of it.
In typical Silicon Valley fashion it’s an attempt to sex up boring ass stuff like marketing and operations. So they throw “hacking” onto the end of another generic term.
That said, this book runs you through kind of the court tenants here. Iterate quickly, listen to your customers, all stuff that most people have been doing it know, but often forget.
I respect the authors for coming up with unique examples and personal experiences that I haven’t heard before. Although it is a little Airbnb heavy, which has soured me a bit on it, as you see where that’s gotten their platform. There’s a sort of delicate balance between drugs hacking being fun and cheeky way to punch above your weight class and actually having the platform and product to back it up. You see a guy like Billy what’s his face from Fyre festival, who was all growth hacking and no substance on one end of the spectrum. And then you have your local mom and pop HVAC company who wouldn’t know how to run an ad if their life savings depended upon it. Lucky for us the economy holds all types.
In typical Silicon Valley fashion it’s an attempt to sex up boring ass stuff like marketing and operations. So they throw “hacking” onto the end of another generic term.
That said, this book runs you through kind of the court tenants here. Iterate quickly, listen to your customers, all stuff that most people have been doing it know, but often forget.
I respect the authors for coming up with unique examples and personal experiences that I haven’t heard before. Although it is a little Airbnb heavy, which has soured me a bit on it, as you see where that’s gotten their platform. There’s a sort of delicate balance between drugs hacking being fun and cheeky way to punch above your weight class and actually having the platform and product to back it up. You see a guy like Billy what’s his face from Fyre festival, who was all growth hacking and no substance on one end of the spectrum. And then you have your local mom and pop HVAC company who wouldn’t know how to run an ad if their life savings depended upon it. Lucky for us the economy holds all types.
mikegray6's review against another edition
4.0
Not a fast fun read of course, but a really valuable book for anyone in the startup world, particularly people in product, growth, or just entrepreneurs. It's well structured and I found myself taking a lot of notes, even though much of it was not new to me.
(3.75/5)
(3.75/5)
desmonday's review against another edition
5.0
Regardless of the size of your business, this book provides an overabundance of information on ramping up customers and revenue. It is extra useful for startups looking to grow rapidly in early stages.
The book lays the foundation with “Part 1: The Method” where it breaks down the process of Growth Hacking and the best ways to prepare its implementation. “Part 2: The Growth Hacking Playbook” is where the tactics come into play. I liked that the authors don’t just throw information at you and expect you to believe it. Everything presented is backed up with examples where that specific strategy was used successfully by companies in the past.
The only negative thing you could really say about Hacking Growth is that there is TOO MUCH information at times. But is that really a bad thing?
The book lays the foundation with “Part 1: The Method” where it breaks down the process of Growth Hacking and the best ways to prepare its implementation. “Part 2: The Growth Hacking Playbook” is where the tactics come into play. I liked that the authors don’t just throw information at you and expect you to believe it. Everything presented is backed up with examples where that specific strategy was used successfully by companies in the past.
The only negative thing you could really say about Hacking Growth is that there is TOO MUCH information at times. But is that really a bad thing?
jess_segraves's review against another edition
3.0
Solid 3 "it's okay" stars for me. It gets 4 stars for newbies or people not already familiar with product marketing. I felt like a lot of this book was obvious for anyone already in growth marketing.
chapteriosity's review against another edition
4.0
Pretty insightful book about growth hacking, starting from ensuring your product elicits “aha” moment in customer which resulted in product-market fit, running customer acquisition, retention and winning back churned user. Although I found some of the insights not super new, but I was able to gain so many valuable examples from existing start up / product and it’s still good to have an expert validate the approach. The writing itself is also light and clear - I truly enjoying reading the book.
One important takeaway that this book also discussed is the event which may cause growth to stall, such as spending too much on a particular marketing channel to the point that it becomes saturated.
One important takeaway that this book also discussed is the event which may cause growth to stall, such as spending too much on a particular marketing channel to the point that it becomes saturated.