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davemmett's review against another edition
4.0
Great read on the role of branding, design, marketing, etc. in society. The book takes the form of interviews with a variety of influential people, and has a bit of a feel of being a podcast in book form (probably because I listen to so many interview-style podcasts). While I knew the stories of some of the interviewees, there were a lot who I had never heard of, which gave an interesting mix of familiar stories with others that were brand new. Definitely worth reading for anyone involved in design.
This book has the side-effect of being a great look at how to ask good questions.
This book has the side-effect of being a great look at how to ask good questions.
karlitea's review against another edition
5.0
Such great insights on branding, marketing and business from successful business owners. Took away so many good nuggets of wisdom. The interviews were insightful and well done.
vladco's review against another edition
2.0
A stack of hay, a few needles. Presented as a transcription of a bunch of interviews. The author/interviewer isn't skilled at drawing people out like Oprah or Terry Gross or Marc Maron ... so the vibe often feels stilted and interviewees are allowed to back out of tough questions. The end result is that this felt like a superficial podcast about branding rather than a more thoughtful treatment of the topic.
japandria's review against another edition
4.0
My one sentence review: At first I was skeptical, but the insight got better with each interview; highly recommend this for anyone interested in advertising, branding, and design.
vlad's review
2.0
A stack of hay, a few needles. Presented as a transcription of a bunch of interviews. The author/interviewer isn't skilled at drawing people out like Oprah or Terry Gross or Marc Maron ... so the vibe often feels stilted and interviewees are allowed to back out of tough questions. The end result is that this felt like a superficial podcast about branding rather than a more thoughtful treatment of the topic.
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