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dreiac's review against another edition
3.0
A book about innovative marketing. Some useful stuff but overall i felt like i was reading a long blog post.
artex's review against another edition
4.0
How to deliver main impression of the book with only 3 quotes? Let's try:
“This book was designed to be an introduction—to convey to you a mind-set and a new approach rather than teaching the specific tactics at a granular level.”
“Growth hacking really is a mind-set rather than a tool kit. ”
“Each followed the process I’ve outlined in this book: they merged marketing into their product development; they kicked off growth with early adopters; they added viral elements; and then they relentlessly repeated these cycles, always guided by the data, with an eye toward optimization.
Their innovative approaches to growth were possible because they came from start-ups, businesses typically averse to traditional marketing for two reasons: they don’t have the money and they don’t have the experience.”
“This book was designed to be an introduction—to convey to you a mind-set and a new approach rather than teaching the specific tactics at a granular level.”
“Growth hacking really is a mind-set rather than a tool kit. ”
“Each followed the process I’ve outlined in this book: they merged marketing into their product development; they kicked off growth with early adopters; they added viral elements; and then they relentlessly repeated these cycles, always guided by the data, with an eye toward optimization.
Their innovative approaches to growth were possible because they came from start-ups, businesses typically averse to traditional marketing for two reasons: they don’t have the money and they don’t have the experience.”
alexandrabjarg's review against another edition
3.0
Ágæt, aðgengileg og fljótleg yfirferð en frekar yfirboðskennd. Góð fyrir forvitna og þá sem eru að koma sér af stað í faginu.
hanlasse's review against another edition
2.0
If you don't understand what growth hacking is, this could be a book to get started. The basic gist of this book is a) growth hacking is the shit b) the author and his friends are the shit c) you can't grow a broken product
If you do know what growth hacking is however, but want to get better at it, there's other books or resources that actually gives value.
If you do know what growth hacking is however, but want to get better at it, there's other books or resources that actually gives value.
anitaashland's review against another edition
3.0
Corporate marketers who still use traditional methods would benefit most from this book, but the examples in the book are more from the start up and entrepreneurial world.
He gives some good tips about Product Market Fit: before creating a product write a hypothetical press release, FAQs, and a user manual with concepts, how-to, and references. This forces you to build the product from the customer's perspective.
Good advice: "Our job as marketers is to simply work with what we've got instead of working on and improving what we've got."
He gives some good tips about Product Market Fit: before creating a product write a hypothetical press release, FAQs, and a user manual with concepts, how-to, and references. This forces you to build the product from the customer's perspective.
Good advice: "Our job as marketers is to simply work with what we've got instead of working on and improving what we've got."
marshally's review against another edition
1.0
This book was an introduction to the concept of Growth Hacking. These got covered from a marketeer's perspective.
I was looking for a gritty overview of Growth Hacker tactics, that would be suitable for use in my business. In this I was disappointed.
I was looking for a gritty overview of Growth Hacker tactics, that would be suitable for use in my business. In this I was disappointed.
bookofcinz's review against another edition
3.0
I think this book needs a bit of updating, a lot has changed since Holiday wrote this but the key point still remain somewhat relevant. I wish Holiday had taken the time to write a longer more fuller/well researched book on Growth Hacker Marketing. The read felt rushed, and I found a lot more case studies could have been included.
Regardless, as a Marketing and Communications Professional this was an interesting read. I cannot say I learned a whole lot or it was ground breaking- definitely a refresher.
It would be great if Holiday actually wrote a follow up to this, in 2016 there would be so much to cover.
Regardless, as a Marketing and Communications Professional this was an interesting read. I cannot say I learned a whole lot or it was ground breaking- definitely a refresher.
It would be great if Holiday actually wrote a follow up to this, in 2016 there would be so much to cover.