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How to Open a Financially Successful Pizza & Sub Restaurant by Shri L. Henkel, Douglas R. Brown
xterminal's review
3.0
Shri Henkel and Douglas R. Brown, How to Open a Financially Successful Pizza and Sub Restaurant (Atlantic Publishing, 2007)
I find myself torn about this book. First off, it took me three years to finish it (when I first had it out in 2007, I ran out of renews and had to send it back to the library; every time I went to take stuff out for the next two and a half years, something was atop it on the priority list), and that tells me something in itself. Second, a number of the criticisms of the book already registered by other reviewers are spot-on; the information to be found here is basic in the extreme, there's way, way too much brand-consciousness going on (to the point where I wondered a time or two if some companies hadn't paid for product placement), the recipe section seems entirely out of place in a book like this. And yeah, Henkel and Brown spend more time talking about taking over an existing joint than setting one up from scratch, though I don't necessarily see that as a drawback (lord knows it's going to be a lot cheaper to walk into a place that's already set up). But that doesn't mean there's nothing in here of worth, or that it's not of worth for the rank amateur in the entrepreneurial game. In fact, it's best for the rank amateur, though I'm sure those who have been around a while will find at least a nugget or two in these five hundred pages that they could use as a refresher course. The only problem is, you have to wade through five hundred pages to find them.
Get it from the library first to make sure you want a copy permanently. ***
I find myself torn about this book. First off, it took me three years to finish it (when I first had it out in 2007, I ran out of renews and had to send it back to the library; every time I went to take stuff out for the next two and a half years, something was atop it on the priority list), and that tells me something in itself. Second, a number of the criticisms of the book already registered by other reviewers are spot-on; the information to be found here is basic in the extreme, there's way, way too much brand-consciousness going on (to the point where I wondered a time or two if some companies hadn't paid for product placement), the recipe section seems entirely out of place in a book like this. And yeah, Henkel and Brown spend more time talking about taking over an existing joint than setting one up from scratch, though I don't necessarily see that as a drawback (lord knows it's going to be a lot cheaper to walk into a place that's already set up). But that doesn't mean there's nothing in here of worth, or that it's not of worth for the rank amateur in the entrepreneurial game. In fact, it's best for the rank amateur, though I'm sure those who have been around a while will find at least a nugget or two in these five hundred pages that they could use as a refresher course. The only problem is, you have to wade through five hundred pages to find them.
Get it from the library first to make sure you want a copy permanently. ***
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