Reviews

Analytical Marketer: How to Transform Your Marketing Organization by Adele Sweetwood, Thomas H. Davenport

choochewtoy's review against another edition

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2.0

Maybe a better subtitle would be "If you fell asleep at your marketing job 25 years ago and it just woke up, read this book."

seibways's review against another edition

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3.0

Good for beginners to data-driven marketing.
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