italsma's review against another edition

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4.0

An absolute joy to read! With its gorgeous collection of images and case studies, along with the witty copy and personal anecdotes, this book is a real opportunity to get inside the collective minds of House Industries. This book also proves that House practices what they preach. The attention to detail from the binding, to the layout, and interior paper treatment helps tie this book together in a tactile, have-to-see-it-to-believe-it way. Borrowed this copy, but can't wait to get one for my shelf -- it's destined to be an immediate staple in my inspiration library.

ljrinaldi's review against another edition

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4.0

Are you into graphic design? Do you wonder how great ideas get worked out? Do you want to see some good case studies of the same? Good you should read this book.

But, if you are not into graphic design, or any type of design, then this will be 400 pages of nice, but not something you would want to read through. The pictures are nice though, and House Industries has had some interesting campaigns over the years.

But, as I said, it is an acquired taste.


Thanks to Netgalley for making this book available for an honest review
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