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davemmett's review against another edition
5.0
Wow. It's almost inconceivable that this book was written ten years ago as it's message is just as valuable today. People will always have conversations with each other, you can either empower these conversations, and thrive, or ignore them, and be ignored in return.
tacanderson's review against another edition
4.0
A classic before it's time. Something all business professionals should read.
regorama's review against another edition
3.0
This is a must read for anyone in business or in the internet age. Of course, the whole manifesto is available online (I expect nothing less of the authors of this book). The content itself is slightly repetitive. I think this comes from the fact that it's a collaborative effort and each author is telling his own story (and each is very similar) about realizing the value in the internet and what it brings to markets/business. For the generic Manager Of A Business, this repetition probably serves to drill the points into his or her head. However, for me, a convert, it got a little boring.
The gist of the book is this: The internet is a force to be reckoned with. If you refuse to participate in the conversation, it will reckon with you.
The gist of the book is this: The internet is a force to be reckoned with. If you refuse to participate in the conversation, it will reckon with you.
raviwarrier's review
4.0
A brilliant book that must be read by every businessperson, marketer and advertiser. If you are starting a business and/or planning to sell your goods/services online - read this book.
This book wonderfully explains who the internet consumer are, what they are like and what they like. A definite eye-opener.
I only wish that the author's update the book with the changes that the web has brought about in business and the way it is conducted and marketed today. While I do sense a lot of what the authors said in the book, being implemented, the turning of the tide and changing of the mindset and the advancement of the revolution, I'd still like to hear from them how today's e-companies are measuring up on their scale.
This book wonderfully explains who the internet consumer are, what they are like and what they like. A definite eye-opener.
I only wish that the author's update the book with the changes that the web has brought about in business and the way it is conducted and marketed today. While I do sense a lot of what the authors said in the book, being implemented, the turning of the tide and changing of the mindset and the advancement of the revolution, I'd still like to hear from them how today's e-companies are measuring up on their scale.
manuti's review against another edition
4.0
Bueno otro que comento de la lista del 2008-2009.
Conseguí este libro gracias a un ofertón que hicieron los de Ediciones Deusto en que lo vendían por 1 céntimo de euro, del que me enteré a través de internet (como debe de ser). El libro recoge una serie de artículos originados a partir de las conversaciones y el trabajo de varios autores, todo ello partiendo de 95 tesis que publicaron con el nombre de Cluetrain manifesto y que podéis encontrar en español aquí. No voy a darle 5 estrellas como hicieron Microsiervos, sobre todo por que algunas partes se me hicieron un poco rollo y por eso le doy 4 estrellas. Pero en general me gustó bastante y aunque lo que cuentan parecen obviedades visto en 2009, en 1999 debía ser la bomba. Historias como las críticas en los foros sobre como trataban a los clientes los talleres oficiales de coches de una marca, que luego provocaba un descenso en la ventas era algo con lo que las empresas no contaban.
Conseguí este libro gracias a un ofertón que hicieron los de Ediciones Deusto en que lo vendían por 1 céntimo de euro, del que me enteré a través de internet (como debe de ser). El libro recoge una serie de artículos originados a partir de las conversaciones y el trabajo de varios autores, todo ello partiendo de 95 tesis que publicaron con el nombre de Cluetrain manifesto y que podéis encontrar en español aquí. No voy a darle 5 estrellas como hicieron Microsiervos, sobre todo por que algunas partes se me hicieron un poco rollo y por eso le doy 4 estrellas. Pero en general me gustó bastante y aunque lo que cuentan parecen obviedades visto en 2009, en 1999 debía ser la bomba. Historias como las críticas en los foros sobre como trataban a los clientes los talleres oficiales de coches de una marca, que luego provocaba un descenso en la ventas era algo con lo que las empresas no contaban.
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