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zhelana's review
3.0
Well, for a book on how to make your ideas memorable, I sure didn't remember much of it. At the end of the book there was an epilogue where they reminded you of everything they had said in the book, and only about half of it didn't make me go "huh?" I remembered the stories, which is the very last thing they said would make an idea memorable, but I don't remember what the rest of SUCCES stands for. I'm sure they're right about how to make an idea sticky but I'm not sure they followed their own advice, particularly the advice to keep it simple. There was a whole chapter on what simple means, and I don't remember a word of it. And I can't remember what one of the C's stands for at all never mind anything about how to follow that piece of advice. So really, I don't know. Also, they talk about the Jared story, and all I could think was "and then he molested little boys and subway had to eat fish pie." Which seems to be why you don't use unvetted people to advertise your company.
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