Reviews

Amazon Decoded: A Marketing Guide to the Kindle Store by David Gaughran

nicolepiermanwriter's review against another edition

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5.0

This book is a must read for any indie writer wanting to learn about the behind-the-scene world of Amazon ads.

jenniferlewyauthor's review against another edition

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informative inspiring lighthearted

5.0

A highly understandable guide to amazon's algorithm written in a punchy style that made me smile. The best part are the step-by-step marketing plans for different stages of a self-publishing career. Highly recommend for any self-published author, especially for the online resources that accompany the book.

isamulti's review against another edition

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3.0

C'est un livre qui s'adresse aux auteurs indépendants qui utilisent Amazon (exclusivement ou non) pour la vente de leurs livres. J'avais des attentes assez élevées concernant ce livre et elles n'ont pas tout à fait été atteintes. C'était quand même une lecture intéressante qui m'a donné plein d'idées pour mon prochain lancement

lauraakersauthor's review against another edition

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4.0

If I hadn't been learning quite a bit about marketing prior to reading this book, I might have
given it 5 stars. It's a good overview with the context of how the Kindle store evolved and what to consider when marketing your ebook on Amazon. I appreciate the links to other resources and commend David Gaughran for offering so much information for free.

whittiersteph's review against another edition

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4.0

A good, short overview of how Amazon works and what we should target as indie authors during promotions to make the most of the algorithm. This is not a comprehensive resource, but it will get you started.

stanwj's review

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4.0

Note: This book is free, but is only available if you sign up for author David Gaughran's newsletter (as he graciously points out, you can unsubscribe from the newsletter immediately after if it gives you the heebie jeebies or something.)

Amazon Decoded is essentially a companion piece to Gaughran's Let's Get Digital, his guide to self-publishing that focuses primarily, though not exclusively, on Amazon's Kindle market. This short book obviously does focus exclusively on Amazon and it offers detailed advice and explanations for self-publishing authors, both new and more established.

The tone throughout is very conversational and Gaughran admits to areas where his knowledge is incomplete, such as in how Amazon's "Also Bought" listings affect sales and rankings. But there is still a lot of good information here, including what not to do. Much of this involves being careful how you promote your book, as the "wrong" audience can muddy the various lists Amazon generates and impact book sales. Gaughran illustrates these points with his own promotional blunders, adopting a good-natured tone as he recounts his marketing goof-ups.

This is a very quick read. As Gaughran points out, it's more a booklet than a book, and I recommend it be read alongside Let's Get Digital if you intend to self-publish through Amazon's kindle store. For others it provides some insights into the virtual machinery of Amazon's Kindle store, but perhaps not enough to warrant a read just for that alone.

karimsoliman's review

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5.0

What I like the most about David's book is how practical it is. My only regret is not reading it a few years earlier, when I was just starting.

Definitely, a must-read for all indie authors!

ingloriousgigi's review

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hopeful informative slow-paced

5.0

I am a new author and I really wanted to make sure I was doing Amazon effectively as I could and turns out I wasn't.  This books gave me tons of useful information and I will absolutely apply it to my next book launch. 

jjwilbourne's review against another edition

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funny hopeful informative fast-paced

4.5

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