Reviews

Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by Robert Rose, Joe Pulizzi

afox98's review against another edition

5.0

Pulizzi and Rose argue that marketing is in the midst of a massive sea change. It should no longer be based on advertising and campaigns, but focused on building an audience and delivering what that audience wants through content, sometimes at a profit. I'm totally bought into the developing an audience concept and delivering relevant content, but still mulling over the profit center implications. I'm not sure that's a model that can or will work for all companies, but I love all the fodder they've given me to consider.