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abelikoff's review against another edition
4.0
Breathless at times yet informative account of what makes Amazon tick. Same examples, as meaningful as they are, are repeated throughout the book - without this duplication, it could be half the size yet just as informative. Still, it's a nice, not too lengthy overview of the practices you can't argue with. Highly recommended.
melanna's review against another edition
3.0
I’m not the target audience for this book. It was interesting. But not much I could ever apply to anything in my life.
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