Kevin Lane Keller

12 books

Strategic Brand Management: A European Perspective by Mats Georgson, Tony Apéria, Kevin Lane Keller

Strategic Brand Management: A European Perspective

Mats Georgson, Tony Apéria, Kevin Lane Keller

829 pages • first pub 2008 (editions)

challenging informative medium-paced
Strategic Brand Management: Building, Measuring, and Managing Brand Equity by Kevin Lane Keller

Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Kevin Lane Keller

600 pages • missing pub info (editions)

nonfiction business informative medium-paced