The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market by Fred Wiersema, Michael Treacy

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

Fred Wiersema, Michael Treacy

224 pages • first pub 1995 (editions)

nonfiction business informative medium-paced
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Why is it that Casio can sell a calculator more cheaply than Kellogg’s can sell a box of corn flakes? Why can FedEx “absolutely, positively” deliver your package overnight but airlines have trouble keeping track of your bags? What does your compan...

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