Building Global Biobrands: Taking Biotechnology to Market by Philip Kotler, Francoise Simon

Building Global Biobrands: Taking Biotechnology to Market

Philip Kotler, Francoise Simon

352 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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From medicine and defense to food and cosmetics, biotechnological breakthroughs are creating huge new global market opportunities as well as unprecedented challenges. Companies from mega-pharmaceuticals to infotech giants and biotech start-ups mus...

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